Tailoring Your Resume
Generic resumes get generic results. Learn how to use ApplyrFlow's insights to create targeted resumes that get noticed.
Why Tailor Your Resume?
For ATS Systems
Most companies use Applicant Tracking Systems that:
- Scan for specific keywords
- Rank candidates by relevance
- Filter out non-matching resumes
A tailored resume includes the right keywords.
For Hiring Managers
Recruiters spend ~7 seconds on initial resume review:
- Tailored resumes show relevant experience first
- Matching keywords catch their attention
- Custom summaries show you understand the role
Video Walkthrough
Watch how to create a tailored resume step-by-step:
Using ApplyrFlow for Tailoring
Step 1: Analyze the Job
- Save the job you want to apply for
- Run an analysis
- Review the results carefully
Step 2: Review Missing Keywords
Look at the Missing Skills section:
Missing from your resume:
- Stakeholder management
- Budget planning
- Cross-functional teams
Step 3: Identify Addressable Gaps
For each missing keyword, ask:
- "Do I have this experience?" → Add it to resume
- "Can I spin existing experience?" → Reframe it
- "Is this truly missing?" → Address in cover letter
Step 4: Update Your Resume
Create a targeted version that includes:
- Relevant keywords naturally incorporated
- Reordered bullet points (most relevant first)
- Customized summary/objective
What to Customize
Summary Section
Before (generic):
Experienced professional seeking new opportunities in a dynamic environment.
After (tailored):
Product Manager with 5 years of experience leading cross-functional teams to deliver SaaS products. Proven track record in stakeholder management and budget planning.
Skills Section
Reorder to put matching skills first:
For a Data Analyst role:
Skills: SQL, Python, Tableau, Data Visualization,
Statistical Analysis, Excel, Presentation
Experience Bullet Points
Reframe accomplishments using job keywords:
Before:
Led team projects and managed deadlines
After:
Led cross-functional teams of 8+ members, managing project budgets of $500K and stakeholder communications
Creating Multiple Resume Versions
Recommended Approach
- Keep a master resume with all experience
- Create targeted versions for different roles
- Name them clearly: "Resume_DataAnalyst" or "Resume_TechPM"
Managing Versions in ApplyrFlow
- Upload each version separately
- Give descriptive names
- Select the right version when analyzing jobs
- Track which version you used for each application
Keywords to Focus On
High-Impact Keywords
These matter most:
- Job title variations
- Required technical skills
- Industry-specific terms
- Action verbs from the listing
Keyword Placement
Include keywords in:
- Summary/objective
- Skills section
- Experience bullets
- Even education if relevant
Never add skills you don't have. Incorporate keywords naturally into real accomplishments.
Quick Tailoring Checklist
Before applying to a job:
- Ran analysis and reviewed match score
- Identified missing keywords I can address
- Updated summary to reflect the role
- Reordered skills section for relevance
- Emphasized matching experience in bullets
- Removed irrelevant information
- Proofread for consistency
When NOT to Tailor
Don't over-customize when:
- Applying to many similar roles: Use a single optimized version
- Time is limited: A good generic resume beats no application
- Match score is already high (80%+): Focus on cover letter instead
Measuring Success
Track your tailoring effectiveness:
- Note which resume version you use for each job
- Track which versions get interviews
- Look for patterns in successful applications
- Continuously improve your templates
Use Analytics to see application-to-interview rates by resume version.
Tips from Recruiters
"I want to see why you're right for THIS job, not every job you've ever wanted." - Tech Recruiter
"Numbers catch my eye. '50% increase' is better than 'significant improvement'." - Hiring Manager
"If we say 'client' and you say 'customer', that's fine. But if we have a specific term like 'stakeholder', use it." - HR Director